Nielsen published a study focusing on the U.S. flavor market, specifically the demand for spices and herbs. This data backs up our mission, to introduce America to Za’atar!



“…we know that sales in these categories are growing across the board—and significantly more than standard salts and peppers. Notably, the herb and spice categories account for more than $1 billion in U.S. consumer spending each year. In the 52 weeks ended May 28, 2016, Americans spent $927 million on spices and an additional $299 million on herbs, indicating the demand for flavor in their home cooked meals.

But individual herbs and spice products aren’t the only ones that consumers are reaching for off the shelves: blended garlic-centric herb and spice seasoning products are also enhancing the flavor of dishes across America. During the same 52 week period, this potent pre-mixed herb and spice blend generated more than $3 billion in sales, indicating that whether standalone or blended, food wouldn’t be as flavorful without the fragrance or kick.

Within spices/seasonings, we see growth in products that are often staples in cuisine from outside the U.S. For example, bold flavors like chili, cinnamon and red pepper, often used in Hispanic and Indian dishes, topped the sales chart over the last year. On the herb front, U.S. consumers prefer cool, fragrant and common additions to their meals–with oregano, parsley and basil in the leading the sales charge.”


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